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Commentary: Uptick in corporate giving during COVID-19 is much more than just a PR exercise

Following the Government’s paycuts at the top, senior leadership of corporates including Singtel, SATS and Comfort DelGro followed, while seeking to retain the jobs of their general workforce, especially those with low-wage workers.

The founders of start-up Klook even decided to forgo salaries to keep their business alive and created a customer engagement and revenue stream to help feed 5,000 migrant workers with their Klook Cares initiative, which partnered vendors like Casuarina Curry, Ananda Bhavan, Chef in a Box and Curry Nations, to provide lower-cost meals to the Migrant Workers Centre and the Alliance of Guest Workers Outreach.

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